A note from our founder, Elli:
Pretty Driven is a brand born out of frustration, fueled by passion, and designed exclusively for women who love motorsports. Growing up, my world revolved around cars and racing, but as a fan, I always felt left out of the narrative. The merchandise available was always the same: “unisex” cuts that we all know were actually made for men; leather, leather, leather; or generic, uninspired pieces with a pink logo slapped on as an afterthought. There was nothing that represented true femininity combined with motorsports: no clothing, no accessories, no home decor. So, at 18, while starting my junior year of college, I decided to stop searching for items that represented me, and instead, start building a brand that would.
Over the last year, I have poured my heart into refining Pretty Driven. Our mission is simple: to make women in motorsports feel genuinely seen, valued, and celebrated. We combine unapologetic femininity with subtle, sophisticated motorsport imagery to create high-quality, timeless pieces. We reject the culture of fast fashion, opting instead to design quality, staple pieces you will proudly return to season after season. Pretty Driven was not created as an afterthought; its design is intentional. It is a statement that women can be fashionable, women should be seen, and women absolutely deserve a place in motorsports.
